Sitefinity Makes Moves on 2025 Gartner® Magic Quadrant™

quadrant with blue and orange sections for dxps
Written By Jake Picken

Progress Sitefinity has been recognized in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms (DXP) for the fourth consecutive year. 

Sitefinity made notable strides this year, advancing higher and to the right—narrowing the gap with Liferay and outperforming numerous other DXP solutions. 

This recognition highlights Sitefinity's key strengths: 

  • Security & Access Control: Robust authentication features with SOC2 and HIPAA compliance. 
  • Cloud Innovation: Versatile deployment options, including SaaS and PaaS.
  • Low-Code Integration: Effortless third-party connectivity through the Integration Hub.
  • Authenticated Experiences: Ideal for organizations requiring secure, personalized digital portals
Gartner recognized Progress for its robust technology stack, effective customer data management, and developer-friendly tools—positioning Sitefinity as a top choice for organizations seeking a scalable, secure, and future-ready DXP. 

Download the full report to see all the DXPs in the 2025 Gartner® Magic Quadrant™. 


What is a DXP? 

According to Gartner, a Digital Experience Platform (DXP) is "an integrated set of technologies designed to enable the composition, management, delivery, and optimization of contextualized digital experiences across multiple customer journey touchpoints." A DXP brings everything together to help you create, manage, and deliver personalized digital experiences through websites, mobile apps, social media, or other digital channels. 

 

How does Progress Sitefinity qualify as a DXP? 

Progress has a set of tools and platforms that connect or integrate with Sitefinity, which qualifies it as a digital experience platform (DXP). Here are the features and tools that should make Sitefinity the top choice for every organization looking for an enterprise DXP.  

 

1. Content Management (CMS)  

At its core, Sitefinity is a powerful CMS, enabling easy content creation, management, and personalization. 

 

2. Multichannel Delivery 

Sitefinity supports experiences across channels like the web, mobile apps, portals, and other digital touchpoints. 

 

3. Personalization and Customer Journey Mapping 

Sitefinity has personalization capabilities built in, with the ability to personalize content based on user segments created without needing any connection to Progress's stand-alone SaaS product, Sitefinity Insight. However, Sitefinity Insight gives you access to valuable user data, tracks the customer journey, utilizes lead scoring, and measures content attribution. 

 

4. Connection to Marketing Tools 

Sitefinity can connect to many marketing tools like CRMs, allowing for data transfer between systems and the ability to automate processes based on user interactions on your site.  

 

5. Integration Capabilities 

In addition to seamless integrations to CRMs like Salesforce and HubSpot, Sitefinity can integrate with ERPs, other third-party tools, and internal business systems. 

 

6. Headless CMS Capabilities 

Sitefinity's hybrid headless architecture gives it flexibility when it comes to API support for integrations but also flexibility when it comes to development frameworks. Its headless architecture lets developers choose their front-end framework, React/Next.js or .NET Core. The headless capabilities of Sitefinity not only make it more flexible but allow for content reusability, improved development efficiency, quicker application scalability and time-to-market, and enhanced user experience on the backend for devs and marketers and also on the frontend for customers and users of your website or application.  

 

7. Analytics and Reporting 

There is some built-in reporting in Sitefinity. However, the analytics powerhouse is Sitefinity Insight, which provides data that gives you an overall and detailed view of content efforts, essentially helping you understand how content is performing while giving you a detailed look at user interactions. You can also connect external systems and bring in data to provide a detailed customer profile for contacts within Sitefinity Insight and even use these data points to personalize content. 


8. Scalability and Security  

A DXP should be scalable and have security features that keep the application and users safe. Both scalability and security are big selling points for Sitefinity, especially for enterprise-level websites and apps. When paired with Azure hosting, Sitefinity can quickly scale to handle increased traffic demands without any performance issues. Its headless capabilities also allow for independent scaling of the front-end and back-end components, depending on an organization's needs. 

Regarding security, Sitefinity and the other tools that make up their DXP offering have built-in security features that protect sensitive user data and your website/app/platform from attacks like XSS, clickjacking, and code injection. Sitefinity also has strong user access controls, permissions, and stringent internal security protocols and procedures. They do everything they can to ensure the users of their tools are safe and secure.  

 

9. E-commerce integration 

Sitefinity can integrate with multiple digital commerce platforms, including Znode, SmarterCommerce, or BigCommerce. With these e-commerce integrations, companies can access content management, personalization, and other great features of Sitefinity to enhance their customers' shopping experience.  

 

10. Network of Implementation Partners 

Two things are essential to a successful DXP (or any website or software) implementation. The first is access to a great suite of tools; the second, which we argue is the most important, is a great implementation partner. A partner who is experienced in all the tools that make up your DXP and the integration, development, and hosting expertise to ensure this complex project is done correctly. 

 

Looking for a Sitefinity implementation partner? Reach out to our team today!